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15th June 2010 |
Foster Brand Retention with your Domain Name
Your domain name will be successful only if you are able to get your users connected to your brand. Apart from rankability, the domain you register for your business should ideally be a smart combination of your important keywords and some generic words that your visitors can easily identify with.
Establishing your brand on the web can be a difficult task to master. With so much of competition all around, businesses are finding it increasingly difficult to carve a niche for themselves and impress targeted online users. Search engine rankings are still paramount, but the brand retention value of your business is playing an increasingly bigger role in influencing revenues.
Therefore, when it comes to choosing the domain name for your online business, you have to focus on the brand value it carries. We often see webmasters littering their domain name with keywords, so much so that it gives a very generic impression that has absolutely no relevance to your brand.
It is always advisable to use a name that your users can relate to and retain. Only then will you be able to bring in return visitors and increase your possibilities of converting them.
However, if your brand is not very popular, you will have a hard time getting people to search for it. For example, ‘rockshoes.com’ might be the website of a shoe company called ‘Rock’, but how many online users know about it? In such a case, companies have to spend a huge e-marketing budget to promote this domain name and get traffic to the site. It might, therefore, not be the best strategy for a small or medium enterprise that is just getting into the world of online business.
However, there is a midway that you can opt for. Use a combination of branding, keywords and generic terminology for your domain name to improve the rankability of your domain name. For example, take one of your chosen keywords and add a generic word in the end. Names such as FlightsCity, BookHub, etc., have SEO value built into them, because the domain name itself prompts users to use your keywords in the link. Search engines get the keyword they are looking for and users get a unique branding that they can retain for a longer time.
When you decide to buy a domain name, make sure you opt for a reliable domain name registration company that offers you the best choices at effective prices. There are a number of companies in the market that offer cheap domain names and all kinds of extensions for your domain. Aussie Web Hosting, the premier domain registration company is Australia, is an online services company that offers domain names at great rates. |
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