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29th June 2010 |
Branding - An Important Consideration in Domain Name Registration
Branding is one of the most important things you should consider when you go for domain name registration. You should opt for a domain name that reflects your brand value and helps online users to connect to your business.
Domain name selection is considered as a very crucial aspect of online marketing for businesses today. After all, it plays a key role in influencing your search engine rankings and affecting the influx of online traffic to your website. Most search engines, including Google, tend to give weight to keywords in the domain name. This increases the importance of selecting a good name for your domain.
There is an entire list of factors that you should consider before going for domain name registration. We are here discussing Branding, one of the most important considerations that can have a long-term impact on how your business name is perceived and the results it produces.
We often see companies using hyphenated, multi-term domain names such as ‘software-application-development-services.com’. Is such a name the best use for your Internet campaign? The answer is no.
First and foremost, this name has no branding value; it could be the website of a software company run by any Tom, Dick or Harry. If you have good brand value, why not show that through your online presence? Secondly, such names have limited optimisation value. Why, you may ask; after all, the name has all the essential keywords! Yes, you may get into the top ten rankings on search engines using this domain name, but the problem is, it is way too generic and lacks in credibility. You will have to do sell your service or product on the first visit itself, because such a generic name might not generate return visits. This limits your chances of making an impact on your target audience. Moreover, online directory editors do not accept such names easily as they associate them with low-quality content and even spammers.
In the fiercely competitive online marketplace, buyers don’t give you a second chance to influence their buying decisions. In such a scenario, your brand offers a point of distinction. It makes it easier for you to establish some sort of credibility with users. From an optimiser’s point of view, if you choose a brand-oriented name for domain registration, you will be able to build links faster as online entities are able to identify with you better.
When you choose your domain name, be very careful with your selection of words. After all, it is not something you will change very often, and it will have a huge impact on your entire online campaign. Register your domain name with Aussie Web Host, a well-known provider of domain registration services in Australia.
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